I am very impressed with Guitar Center's digital marketing capability.
A few days ago, I searched for a PA system on their web site.
Today I get an email with a special offer for a Bose PA system.
Their must have identified me through a cookie, took into account the subject of my search, and immediately generated and emailed me a special offer, all without any human intervention.
Wow.
Showing posts with label Digital Marketing. Show all posts
Showing posts with label Digital Marketing. Show all posts
Thursday, November 4, 2010
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