Thursday, November 4, 2010

Digital Marketing at Its Best

I am very impressed with Guitar Center's digital marketing capability.

A few days ago, I searched for a PA system on their web site.

Today I get an email with a special offer for a Bose PA system.

Their must have identified me through a cookie, took into account the subject of my search, and immediately generated and emailed me a special offer, all without any human intervention.

Wow.

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